Airtel Goes With Arsenal

Arsenal FC has today announced a three year partnership deal with African mobile network operator Airtel. Announcing this earlier today, Arsenal's Head of Global Partnerships Vinai Venkatesham said, "“I am delighted to welcome Airtel into our family of Commercial Partners. This is the second long-term partnership arrangement to arise from the continent and we look forward to developing a number of exciting initiatives with Airtel, starting with our forthcoming tour to Nigeria in August. This underlines the depth of our following in Africa and how the profile of the Club continues to grow internationally."

The deal allows Airtel to harness the club's merchandising, hospitality, and content rights in five markets including Nigeria, Rwanda, Gambia, Uganda and Ghana